Sun protection isn’t just for vacation. 90% of skin aging is caused by daily sun exposure. When it comes to sun protection, most people tend to think only about sunburns, which are caused by UVB(urning) rays. But UVA(ging) rays enter the skin’s surface even deeper, leading to signs of aging and are the major culprits in skin cancer. The good news, Broad Spectrum Sunscreen protects against both UVA(ging) and UVB(urning) rays. The great news, all of Supergoop’s products are Broad Spectrum, and protect against Infrared rays too. Protect yourself. Every. Single. Day.™ With every 3,000’ increase in altitude, UV levels

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How to thrive in the mountains: Skiing is a physically demanding sport that requires a lot from your mind and body. With a base elevation of 8,100ft (2,469m) and summit elevation of 11,440ft (3,488m), regular skiers can be caught by surprise by the affects of the high elevation here at Beaver Creek. We’ve put together some tips and tricks to ensure an easier transition to Colorado’s high alpine environment. Hydrate, hydrate, hydrate Hydration is the best way to help your body adjust to high altitude. Generally the low humidity at altitude keeps the air dry, so you should drink twice

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